Facebook page | Benefits Of Using Facebook Business Page

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Facebook has created it clear that it'll be taking additional aggressive steps to remove misclassified personal profiles used for business functions. As a result, a lot of business owners who are incorrectly exploitation personal Facebook profiles to promote their businesses are confronted with 2 choices: 1) Convert your personal profile to a business Page, or 2) risk getting deleted.

#Facebook Business page

It’s not particularly surprising to me that there are holdouts who aren’t going down without a fight. They insist that employing a personal profile is better for his or her business than a Facebook Page. This post is for you.

You’re only hurting yourself and your business. There’s an extended list of reasons why a Facebook Page is best for you than a private profile. If, after reading this, you still don’t get it… well… Maybe getting deleted isn’t such a bad thing.

Here is just a sampling of the many benefits associated with a Facebook business Page over a personal profile.

=> Gather more leads

 Just having people like your page isn’t enough to provide your establishment with long-term, sustainable business. Smart businesses gather leads within the form of email addresses – in order that they will contact their community outside of Facebook. A good way to approach this is through competitions, giveaways and newsletters. Email them consistently every few weeks with great information which will lead them to your website and possibly, a conversion!

=> Lower Your Marketing Expenses

Starting your own Facebook page costs you nothing, although for a business we do recommend professionally designed profile picture and cover photo. It also helps if you have professionals running the page for you. But this still doesn’t have to cost an arm and a leg. Facebook ads ar comparatively cheap compared to ancient print, radio or TV ads and are 1 000 times more targeted. By targeting your ads to individuals fascinated by your page’s topic, you can definitely keep costs low.

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=> Brand Awareness

Perhaps the best reason to develop your Facebook business page, is that likes and shares help get your content out to your followers, and their followers, etc., building brand awareness. A site that serves the customer rather than a sales agenda helps with recognition and associates users with your brand, making your followers effectively influencers. When customers post positive messages to your wall or their own, it is seen by an ever-growing list of potential clients.

=> Customer Communication & Support

Nurture your current customers (and convert new ones) with a personal touch. A business page opens you up to organic customer engagement and the opportunity to build a community. Talk to customers, post messages and receive feedback, provide product or service updates, and listen to customer needs, responding politely and with authenticity. Take the time to invest in a long-term customer communication and support strategy, and practice it regularly.

=> Increase Your Web Traffic

Smart Facebook business page users utilize their pages to drive traffic to their websites. If all you’re doing on Facebook is getting engagement on your posts, then you’re really just entertaining, not marketing. Start using link posts to drive traffic to your site. The great factor concerning link posts is Facebook currently generates a full-width fingernail image it your web site makes one accessible. Because they draw more attention, these images are more likely to get clicked. Posting links to your web site is a vital a part of any Facebook content strategy. Also note that newsletters drive almost as much traffic, showing why it is important to gather emails as previously mentioned! Bottom line, having a Facebook page will greatly increase your web traffic if you use the right posting strategies.

=> Referrals & Reviews

Think of Facebook as a networking mixer for some billion individuals. Integrated marketers used to look for new business and referrals from among a few dozen people in a small midtown meeting room, but with a Facebook business page, the world is your Rolodex. Users share their experiences working with your business, seek/receive advice from each other, or find product reviews and testimonials right on your page from other members.

Top 10 Benefits of a Successful Business Facebook Page

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